
Create the Heat
…and arouse the “eager want”
and the burning desire to be the best
Jim Ruta Speaks
Jim Ruta speaks from the heart and from real world experience. His crusade is to preserve, promote, and propel the noble profession of selling life insurance globally and no one has the experience he does to do that. Jim delivers real, usable, tactical, advice for sales professionals and sales leaders.
It's his success as a life insurance agent, recruiter, executive manager of a mega insurance agency, author, columnist, and keynote speaker that he was in the inaugural group of inductees to the international Financial Services Hall of Fame and the Canadian Life Insurance Hall of Fame for a Lifetime of Contribution. He has also been awarded the International Association of Registered Financial Consultants first ever, prestigious “Global Ambassador” award. His additional practical experience as tactical sales coach to some of the world's best advisors including Van Mueller, Marc Silverman, George Sigurdson, and Sim Gakhar means he stays fresh with the most current ideas.
Jim stays current by researching the best of the best in the business and passes their most effective sales and practice management strategies to others. These ideas are so simple and intuitive that it everyone who hears them is changed forever. Jim doesn’t just share strategies, he interprets them for immediate use in many marketplace like no one else. So you don’t just get a rehash of the stories you’ve come to expect from keynote speakers, you get the best version of them developed with today’s world in mind. Think, traditional with a contemporary twist for best effect.
Jim’s Audience Favorite Talks
Your Life Insurance Sales Confidence
This important session of insightful new mindsets will help you rethink your life insurance sales process so you get more and bigger life sales. Your new perspective will help you get more appointments too.
Twelve tweaks to Top of the Table
Making just these 12 simple tactical adjustments to your life sales process will multiply your productivity and dramatically improve your prospecting too.
Transforming Guidance into Action
How you provide advice is as important as the advice you provide. This talk explains how to make prospects feel good about your advice and have them buy more. Discover the magic of “Benefit Revelation Questions” and learn how to be an MQA - Master Question Asker!

And How to Avoid Them
You can’t manage a life insurance business like you manage an investment one. Jim reveals the mistakes most life advisors make that kill their productivity and results and how to change them immediately.
But They Do Need You!
Jim Ruta exposes the secrets of industry icons in this comprehensive talk on what it takes to be the best in the business. A combination of scripts, strategies, and stories your audience will get the tools they need to make a quantum leap in their business today.
Tailor Your Presentation
Not only is Jim ready for any event, he will also customize a presentation on life insurance sales success tactics, practice management, selling life in a property and casualty agency, and sales professional time management. Your Discovery Call will show him the way.
Pricing
All subject to applicable taxes if any
International speaking
$20,000
North America speaking
$15,000
Virtual international
$10,000
Virtual North America
$7,500




