How the Viking Mindset leads to greater success…

Do you have a Plan B? Many do, but did you know that having a Plan B actually reduces your chances for success? It lets you stop stressing over the tough stuff that makes your dreams a reality and provides an easier route to a watered-down future.

Unfortunately, most advisors see a Plan B as a “Backout with Honour” Plan. It’s “with Honour” because we have validated the exit plan with a formal strategy.

But great entrepreneurs don’t have backout plans. They are there to do whatever it takes. There is no backing off, backing down, or backing out for them. Remember the Vikings? They burned their ships upon landing at their target and gave themselves no escape. It was either win the battle or die.

Okay, business is not so dramatic, but wouldn’t that Viking mindset give you a better chance to win too? Wouldn’t it force you to think harder? To work harder? Strategize better? And persist longer? Of course it would.

And isn’t this what it takes for great success? It has for me. First, to prove to my parents that my life insurance career choice was a good one. And then to prove that choosing me as the youngest agency manager was smart. Then to be the best outside executive to run a new mega agency. And finally, to succeed as a keynote speaker and coach.

You can’t hold two contradictory ideas in your mind at the same time and excel - to try to win and know you can always quit. So, make your business plan unconditional and non-negotiable. Commit yourself to your success without a Plan B or Backout Plan and you will achieve much more than you could with one.