Here’s how to use “silent persuaders” to sell more…

Silent persuaders are those things you do consciously and unconsciously that subtly encourage a prospect to take your advice. They are silent because you don’t advertise them, and your prospects don’t know you’re using them.

For instance, advisors who are well groomed and well dressed, neat and clean especially, get a better hearing than those who are not. Being well spoken, using proper language, whether English or your native tongue, sets you apart as someone special. It shows respect and control.

Slang and foul language may be very common these days, but it won’t help you stand out positively. Being polite and honest; saying please and thank you; eating properly at business meals; and even playing golf honestly makes you someone special.

Being on time is also a very effective persuader because it shows you’re considerate of people. Remember that the only way to be on time is by planning to be early, so even when you’re late, you can still be on time.

And did you make a promise, keep it. Did you say you’ll do something, do it. Following up and following through makes you a star these days. Telling people what to do sets you up for rejection because no one likes that. Asking them what they want to do shows your interest in them as people. So does being helpful, hopeful, and humble. Humility is so key and so uncommon in our world.

Plan to use silent persuaders, because doing the opposite creates “silent dissuaders” and that will hurt you – and you won’t even know it.

Be careful and you will sell more. 

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