Here’s why the life insurance business is extinguishing itself (Part 1) 

Here are 5 reasons why this is the last generation of life insurance agents:

1. The industry mostly recruits part timers today. Selling life insurance has become a side hustle like driving an Uber, selling stuff on Facebook Marketplace, or delivering for Door Dash. We’ve lost the culture of helping consumers protect their families in favour of easy ways to help ourselves make an extra buck. Professional agents are literally dying off.
2. The business is full of secret code for not selling life insurance - like comprehensive financial planning, financial consulting, financial advising, and even investment planning. 56% of advisors won’t talk life insurance even if their clients bring it up. So, if you don’t talk about it, you won’t do it. Period.
3. Life insurance has been reduced to solely risk management. Because agents don’t know all its amazing values, their clients never find out either and the opportunity disappears. Soon the business will too.
4. Sales productivity has died from a lack of even professional competition due to nonsensical compliance restrictions. Now no one tracks sales numbers and agents average 5 life apps a year. FIVE. The business is extinguishing itself.
5. Some associations are more concerned with compliance, titles, and their brand than client financial futures and their members. They are leading the industry into oblivion, and no one says so. Now, I am.

Do you want to turn this around?

Prioritize the essential financial security that comes from life insurance and related products and help preserve your community and the industry. Build your life insurance sales confidence to do that by joining Solis today.