Archives | Jim Ruta

My sales cycle is very long and I end up writing a dozen cases a year. I qualify for court of the Table but it’s getting harder every year to keep my energy up. What can I do?

Even if you are making good money, you are making it tough on yourself. You’re a perfect example of letting the “Attitude Code” work against you – “Your attitude is inversely related to the length of time since your last sale”. Here’s the math: If you made your last...