Skip to Content






Create The Heat



 

The World's Most Experienced and Inspiring 

Life Insurance Advisor Advocate


Speaking Coaching 



What’s “Heat”?

 

For Dale Carnegie it’s “the eager want”. For Jim Ruta, it’s the burning desire or undeniable inspiration to make a difference both with audiences and with their prospects and clients. Heat comes from the style that helps people want to do what they know they can do but just haven’t done yet. Jim flips the switch, so advisors create the heat to transform their businesses now.

Discover How

Whatever way you want to learn to create the heat in your business, Jim is there to make sure you have the motivation, tools, and practices to preserve, promote, and propel the noble profession of selling life insurance.

Do You or Your Team Need More Heat?
Would re-energizing your team help them level up a few times? Would that drive more revenue, more satisfaction, and happier clients? Jim Ruta delivers the most powerful sales style, strategies, scripts, and stories to help any advisor be amazing. Jim helps preserve, promote, and propel the noble profession of selling life insurance.
Jim Speaks
Jim Coaches
Jim Writes

Do you just want a Speaker - or a Sensation?



If an average talk will do for your group, keep looking.
But if you want the world’s most experienced and inspirational speaker in the life insurance business, book Jim Ruta now. No one has Jim’s unique combination of experience in the life insurance business, from advisor to executive manager to coach to champions to MDRT Main Platform speaker to international Hall of Fame speaker and coach. Combine that experience with his high energy, enthusiasm, excitement and surprising lighthearted moments and you have a package unequalled by any other. Jim heats up the stage with a message that will make anyone, anywhere better.   

Jim Speaks

Partners & References


"No nonsense, straight forward. Real world experience."

“Jim, I’ve sat through so many awful keynotes and headliners….washed up athletes telling us how great they are, self proclaimed thought leaders droning on, and the motivators yelling at us to improve our lives-Ya, I should be up at 5 am looking in the mirror ready to take on the world but it never happens.
You bring fun and excitment to a great business. No nonsense, straight forward. Real world experience. Energy and conviction and a love for the business and the people that shines through…"
David Cooke
Principal, David Cooke Wealth Counsellors Inc.

"I hope companies would be smart enough to invest in Jim"

“The people who need him would be very lucky to know him because his passion is beyond belief about products, it’s about people. 
You know you have arrived in life when you truly are happy for somebody else’s success, and Jim has that.. 
Jim is a checkup from the neckup, so when we have problem knowledge. Jim Ruta is the last that I can see in the world to be doing what he is doing. Giving speeches, knowledge, traveling around the world, He is an investment and the last of his kind to do this. I hope companies would be smart enough to invest in Jim."
George Sigurdson
President at Sigurdson Financial Group

"Heartfelt, powerful, lasting impression"

“It was a privilege to host Jim as the keynote speaker at the BLIS Experience in Romania. His message was heartfelt, powerful, and left a lasting impression on everyone in the room. The standing ovation he received was a true reflection of the deep impact he made. As the organizer, I witnessed how effortlessly he connected with the audience and elevated the entire event. Beyond his talent as a speaker, Jim is like a brother to me—someone I trust, admire, and am proud to stand beside. I wholeheartedly recommend him to any organization looking for a speaker who truly moves people."

Naji A. Haddad
Founder, BLIS Global and Legacy Builders Beirut, Lebanon

"You were absolutely AWESOME"

Terry Headley
Former NAIFA President

"Jim consistently deliver powerful, thought-provoking messages that challenge and inspire professionals in our industry"

It was a joy to share the stage once again with my dear friend Jim Ruta at the 10th Jubilee Budapest Life Insurance Summit. Over the past decade,I have witnessed Jim consistently deliver powerful, thought-provoking messages that challenge and inspire professionals in our industry.

His recent presentation in Budapest was exceptional , a clear reminder of the vital role we play as advisors and the importance of planning with both purpose and passion. Jim speaks with conviction, clarity, and a genuine heart for helping others succeed.

I highly recommend Jim Ruta as a speaker who not only informs but transforms the way audiences think about excellence, leadership, and service in our noble profession.

Solomon Hicks
Founder & President of Hicks Global Services

"His participation in your meeting guarantees it will be a success"
Jim is entertaining, interesting, but most of all, valuable. Your attendees will enjoy his information while they also learn to get more appointments. Additionally, they will learn to achieve more success in those appointments. Finally, Jim will help them learn to find the the money necessary to build successful strategies. His participation in your meeting guarantees it will be a success. Jim Ruta must be shared with EVERYONE in our industry.
Van Mueller
LUTCF, LACP, TOP OF TABLE 35 YEARS CONSECUTIVELY

 


"Relatable, energizing and entertaining"

“As a speaker, Jim Ruta has a connection to his audience that captivates the listener. During a recent keynote presentation at the IARFC Financial Forum, he imparted his knowledge to our financial professionals in a way that was relatable, energizing, and entertaining… evident by the standing ovation he received at the end. I would recommend Jim as a polished, engaging, and informative speaker – with an obvious passion to help others in his profession. A true gentleman that loves what he does!”

Leonard Simpson RFC®
Chief Executive Officer, IARFC, United States

"Phenomenal, captivating, unmatched energy"

“Jim is a phenomenal speaker with deep expertise and sharp insights into the insurance industry. Every time he takes the stage, he delivers unmatched energy and passion, captivating his audience and leaving a lasting impression with both his knowledge and dynamic presence.”
Koullis Savvides
Sales Manager, Universal Life, Cyprus

"Jim is an amazing fountain of knowledge"

“Jim is an amazing fountain of knowledge which he imparts with passion and enthusiasm! Whether you are new in the industry or an experienced professional, we all need guidance in getting the best from ourselves so we enhance our interactions with our current and future clients.”
Patrick McEntee QFA FLIA(Dip)
Financial Advisor

"One of the Top 3 Speakers in North America today!"

Van Mueller
LUTCF, LACP, Registered Representative

 


"Transformational, highly recommended"

“Having Jim Ruta speak at our insurance VIP Day was nothing short of transformational. His energy, insight, and deep understanding of the unique challenges we face in the insurance world truly resonated with our partners in attendance. He doesn’t just motivate—he inspired action. Our agents walked away with a renewed sense of purpose, practical tools for client engagement, and a stronger belief in the impact they can make every day. It’s not the first time I have used Jim at one of our events and certainly won’t be the last!  I highly recommend Jim to any organization looking to reignite passion and performance in their team.   "

Joe Tari
Regional Vice President Sales Ontario and Eastern Canada, Beneva

"I will forever now see you in a different light"

“ Dear Jim,
I have known you for many years & heard you speak on numerous occasions. You usually speak as a trainer which is how I have always thought of you, how wrong I have been. Last week in Hungary you were the closing speaker & what a job you did. I will forever now see you in a different light. You had heavy competition, some internationally known speakers yet you were the star of the show. You lifted the audience, raised their sights & aspirations, you sent them away buzzing. The whole day was a balance of experience & motivation, you capped it brilliantly, it was a pleasure for me to hear you.

Jim I would have no hesitation in recommending you as a speaker, not just within financial services where you excel, but to any audience. "

Tony Gordon
One of the best known names in the world of financial services. 

Make Insurance Great Again! 

Life insurance productivity is nowhere near what it can be around the world... so Jim Ruta customizes his message to serve the needs of your group in your country so that productivity soars. His novel approach to life insurance selling is compelling for prospects, confidence building for advisors, commission driving for organizations, and compliant for regulators too. He will help make life insurance sale great again for your team.